Demandgen: what you should know
Our company
This is an exciting time to be a marketer. Marketing automation gives the Marketing Team real tools to demonstrate our contribution to the firm—to drive revenue, to drive results, and to grow our businesses. At the same time, this powerful technology brings with it additional responsibilities and new demands.
At DemandGen, we understand how to help you handle all these factors for your greatest benefit, because that is the entire focus of our company: leveraging the full potential of marketing automation to help you achieve extraordinary results.
DemandGen is a global team of marketing automation and lead management experts, with centers of excellence across North America and Europe. Best known for its award-winning lead scoring and nurturing methodologies, DemandGen has helped hundreds of clients establish best practices, implement effective lead management programs, and produce measurable results. With unparalleled expertise in the industry, our staff harnesses the powers of art and technology to create highly personalized, incredibly effective experiences for your customers and prospects.
How and why was DemandGen founded?
Merging with ASERVO Interactive GmbH of Germany, DemandGen became DemandGen International. Today, DemandGen's team spans the globe, sharing expertise as a virtual workforce while supplying the local support needed in clients' specific geographic regions.
As trusted advisor to the world's leading sales and marketing teams, DemandGen combines superior service, business process, and technology expertise. DemandGen brings a decade of experience in marketing automation and CRM to help deliver success with every engagement. Exceptional responsiveness and constant innovation demonstrate DemandGen's passion for customer service.
What is DemandGen's approach?
Marketing automation is a relatively new and unstructured area, and each client's journey—like each company's sales and marketing process—is wholly unique. DemandGen focuses considerable time and energy on getting to know you and your business, so that we can make the best recommendations for your organization. We will be an extension of your Marketing Team, so that we'll be in lockstep with you to achieve your goals.
To develop our best practice strategy for achieving profound results with marketing automation, DemandGen has worked with market research analysts, marketing automation providers, and scores of marketers—both automation novices and those who have experience with this cutting-edge technology. This considerable body of knowledge is the foundation upon which we help each client define and implement a successful marketing automation strategy: through which Marketing can efficiently acquire, qualify and assign leads throughout the Marketing funnel, and Sales can make valuable contributions to company revenue. The result? A steady pipeline of demand for the company's products or services, easily tracked and reported.
Key business indicators we use to measure our impact include the revenue growth of our clients, their longevity, the success of their promotions, the ability of their Marketing Teams to show contribution to revenue, and the awards and accolades our clients receive for their campaigns. Does our approach work? It's clear to us that it does. During the worst economic downturn the country has experienced, DemandGen clients have flourished and grown.
