Corporate Backgrounder

DemandGen AG supports B2B companies in the areas of marketing automation and demand generation. DemandGen integrates proven tools such as Eloqua into their clients' business and offer ongoing customer support. Over the past six years they have also been specialized in building processes and methodologies to provide companies with a strong lead management with lead scoring/rating and lead nurturing including CRM integration.

DemandGen is the only Premier Certified Eloqua Partner in Central Europe. DemandGen was founded 2003 and since then focussed on online marketing. DemandGen serves clients like NXP Semiconductors, Nokia Siemens Networks, Messe München, conject, Netviewer, Faro Europe, and many more. DemandGen also partners with Oracle (Certified CRM), salesforce.com and Microsoft .

 

History

DemandGen Europe was established in 1996 as present perfect! GmbH, and acquired in May 2003 by Erwin Arnold and Reinhard Janning and became ASERVO Interactive GmbH. Since then, the company has developed a focus on demand generation for hight-tech companies.

ASERVO Interactive merged in January 2010 with DemandGen International to become one of the world's leading experts in Marketing Automation and Lead Management.