Resources: Interesting Stuff

In the time it takes you to drink a cup of coffee, you can become proficient in a key marketing topic, in this case, lead scoring.

Learn about our services and how DemandGen has helped more than 200 clients—including leading global enterprises such as NetApp, Apple, Novell, Polycom, AVID, DuPont, Taleo, and Riverbed—harness the power of marketing automation.

This best seller by Steve Woods, Co-founder and CTO of Eloqua, along with the cooperation of some of the world's top marketers explores the major shift in information consumption that is transforming the practice of sales and marketing around the world. A must read for anyone adopting marketing automation.

In the Guide to Marketing Automation Solutions, DemandGen Report surveyed vendors directly to deliver key informative insights on each organization's business model, market approach and company data.

Marketing Automation 101: Ensuring Early Success with the Basics; Maturing Your Deployment for Long-Term ROI.