Digital Body Language eBook (by Steven Woods)
summary
Based on years of research, and with the cooperation of some of the world's top marketers, the book explores a major shift in information consumption that is transforming the practice of sales and marketing around the world.
Highlights:
- How the Buying Process Has Transformed
- The Profile of the New Buyer
- Measuring A ProspectsInterest Through Online Behavior
- Ways For Measuring Marketing Effectiveness