Grande Guide to Lead Scoring
summary
This in-depth guide from Eloqua gives marketing and sales managers a comprehensive overview of the benefits of lead scoring and process for setting up a system. DemandGen has won numerous awards for lead scoring and nurturing based on many of the high-level concepts shared within this guide for the Eloqua community.
Benefits of Lead Scoring Outlined:
- Create sales effeciency by showing the leads that are most sales-ready
- How to weasure a prospect's interest through their "digital body language"
- How to rank a prospects fit to your ideal customer profile through the information captured on your website