guide to marketing automation
Brief summary
For BtoB marketers that are realizing the potential benefits of implementing a marketing automation system, rolling out and utilizing the technology can be an intimidating venture. Due to the complexity of automating marketing programs, there are various components to consider.
In the "Guide to Marketing Automation Solutions," DemandGen Report surveyed vendors directly to deliver key informative insights on each organization's business model, market approach and company data, including:
Corporate headquarters location
- Company inception
- Number of customers
- Growth rates and projections
- Special vertical focus
- Product overview and recently added features
- Market position and accolades