Aberdeen Marketing Automation Report
summary
This analyst insight explores a series of Aberdeen research studies that address the processes, organizational structures and technology trends among top-performing companies, and their use – both tactical and strategic – of marketing automation.
Highlights:
- Automated lead management technologies rapidly becoming critical enablers of Best-in-Class performance
- Tools help optimize the delivery of sales-ready leads from marketing to sales
- marketing automation deployment is crucial to validating the investment and creating long-term value for the overall team