Workshop 902: Marketing Automation and Closed-Loop Marketing

Date: Tuesday, 09/30/08

Target group:
The seminar provides contents and knowledge for all who are responsible for or take part in the success of a marketing campaign.

  • Marketing managers
  • Marketing employees, product managers
  • Campaign managers

from B2B organizations with products that require clarification.

Content:

  • Marketing automation principles and their particular applications within database marketing
  • Marketing and sales processes (from MQL to SQL)
  • Database management (address quality, profit enhancement, target group-specific addressing)
  • Segmentation: Customers, channels, products
  • Planning and execution of marketing campaigns
  • Development of a code system to monitor the success of a marketing campaign
  • Market overview (excerpt) campaign management tools
  • Development of a sample campaign

Participant benefits:
Participants learn fundamental marketing automation principles and their particular applications within database marketing. After the seminar participants will be able to assess which areas of their own company marketing automation can be applied profitably.

Duration: 10:00am - 5:30pm

Event Event background:
In spite of changing conditions, influenced by the Internet and e-business, the basic rules of marketing have not changed. This workshop will show how taking advantage of the Internet can improve closed-loop marketing methods in the context of analysis and operations.

Data, data, data! - The basis for any successful marketing automation is always the active customer database. The more information you possess about your target group, the more successful your campaign will be. By measuring user behavior on an internet page it is already possible to enhance existing customer profiles in order to establish a semblance of true one-on-one communication. The more closely you hit the customer?s actual needs, the higher his response rate will be and, consequently, his interest in your company or product.

Secure your future! - Only those who implement their communication mix through automation can gauge their marketing power. Mulitfaceted marketing campaigns are state-of-the-art. The abundance of marketing tools can make it very tricky to find the correct one. You provide us with a detailed description of your requirements and we will help you find the right tool.

Gain perspective! - The correct processing and interpretation of gathered customer data will become the key factors of your marketing success.