Date: Friday, 09/26/08

Turn your Internet page into your central lead generation tool!

Target group:

The seminar provides content and knowledge for all who are responsible for or take part in the lead generation procedures for a website.

  • Marketing managers
  • Sales managers
  • Marketing employees, product managers

from B2B organizations with products which require clarification.

Content:

  • Lead definition ? What is a lead?
  • Determining the correct lead qualifier
  • External sources for new leads
  • Channels for your own lead generation (online / offline)
  • Establishing a code system to control and customize lead generation processes
  • The lead process within a company
  • Lead scoring and lead rating models
  • Measures to improve existing lead generation channels
  • Best Practice examples
  • Creating a sample lead generation campaign (online / offline)

Participant benefits:
Participants learn fundamental lead generation principles and their particular applications within database marketing. After the seminar participants we be able to evaluate which lead generation channels are most suitable for their companies and which short-term measures will increase the number of qualified leads.

Duration: 10:00am - 5:30pm

Event Event background:
Marketing and sales managers must continually seek out new paths to reach their target group. To get noticed in today?s market place, it?s hardly enough to simply target existing databases. The more you know about a lead, the better his or her interests can be addressed. Furthermore, marketing measures must be scalable, in order to determine the ROMI (return on marketing investment). The Internet is the perfect medium to generate new leads.

Lead Scoring and Lead Rating
The most important task of modern marketing is to determine the true value of a lead. Establishing a scoring method gauges lead interaction more closely. Lead scoring provides a quantitative view, while lead rating evaluates the lead from a qualitative perspective. The combination of scoring and rating provides the company with a very detailed picture of the actual lead requirements.