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		<title>DemandGen Europe News</title>
		<link>http://www.demandgen.de/</link>
		<description>Die neuesten Nachrichten der DemandGen Europe</description>
		<language>de</language>
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			<title>DemandGen Europe News</title>
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			<description>Die neuesten Nachrichten der DemandGen Europe</description>
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		<lastBuildDate>Thu, 21 Jun 2012 15:34:00 +0200</lastBuildDate>
		
		
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			<title>Eloqua Experience 2012</title>
			<link>http://www.demandgen.de/en/news-events/newsdetail/article/eloqua-experience-2012/</link>
			<description>From the fastest growing start-ups to the largest organisations globally, the world’s best...</description>
			<content:encoded><![CDATA[From the fastest growing start-ups to the largest organisations globally, the world’s best marketers use Eloqua to drive revenue. This is more than a user conference; it's an opportunity to learn, share ideas, network and gain insight into where marketing is going and how you can become the best marketer on earth.
For more information and sponsorship opportunities, please contact <link ee12@eloqua.com>ee12@eloqua.com</link>.
<b>Europe: 16-17 May 2012<br /></b><link http://www.guoman.com/en/hotels/united_kingdom/london/the_cumberland/index.html _blank external-link-new-window "The Cumberland Hotel">The Cumberland Hotel</link>
<b>North America: November 6-8, 2012<br /></b><link http://www.rosenshinglecreek.com/ _blank external-link-new-window "Rosen Shingle Creek">Rosen Shingle Creek</link>]]></content:encoded>
			
			
			<pubDate>Wed, 16 May 2012 09:18:00 +0200</pubDate>
			
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			<title>DemandGen is the first certified partner of Eloqua in EMEA</title>
			<link>http://www.demandgen.de/en/news-events/newsdetail/article/demandgen-wird-erster-zertifizierter-partner-von-eloqua-in-zentraleuropa/</link>
			<description>Oberhaching, 23.12.2011 - The DemandGen AG, an international team of experts for marketing...</description>
			<content:encoded><![CDATA[Oberhaching, 23.12.2011 - The <link http://demandgen.co.uk/ _blank external-link-new-window "Click here to visit DemandGen website">DemandGen AG</link>, an international team of experts for marketing automation and lead management, has become one of the first partners to be awarded Eloqua’s new Level 1 certification status.
Eloqua had recently introduced a challenging new certification program for partners. It ensures that the quality of partner services offered to Eloqua customers is of the highest order. Today’s announcement is particularly good news for DemandGen’s European customer base as the new certification status demonstrates a singular commitment to achieving excellence in Marketing Automation.
Reinhard Janning, co-founder and CEO of DemandGen Europe, emphasizes the importance of the relationship with Eloqua: &quot;The partnership between Eloqua and DemandGen is now into its fifth year. It extends to more than 150 customer projects . Together we demonstrate the contribution lead management best practice and great marketing automation tools make to marketing operations and revenue growth”.
&quot;DemandGen is an important partner for us”, says Preseetha Kollamthodi, Business Development Manager at Eloqua, “Together we have formed many new customer relationships. From locations in Germany, Austria, England and France DemandGen provides the valuable skills needed to implement sophisticated pan-European global marketing automation projects. In addition, DemandGen is a partner able to demonstrate real thought leadership in Marketing Automation in Europe through publications, events and <link http://www.brighttalk.com/channel/5939 _blank external-link-new-window "Click here to view the Webcast">webcasts</link>.”
Erwin Arnold, DemandGen board member and Professional Services team head , explains: &quot;With the renewed certification, our staff have demonstrated their deep technical expertise in the sophisticated application of Eloqua within global and medium-sized enterprises . In support, through our Marketing Automation Demand Centre in Austria we are also able to deliver Pan-European marketing campaigns across Europe quickly and professionally. I am very proud of the accomplishments of the team.&quot;
About DemandGen AG:<br />Demand Gen is a global provider of Marketing Automation Consulting and support. DemandGen AG provides B2B companies with marketing automation and lead management services. DemandGen uses tools like Eloqua to support customer’s business processes and provide ongoing customer support. In the last six years, DemandGen has focused on the development of processes and methodologies that help companies manage leads through lead scoring and nurturing and CRM systems integration.
DemandGen is a certified member of the Eloqua Corporation (CA) and markets he Eloqua Conversion Suite, a professional marketing platforms. A team of Consultants and Professional Services staff also install and implement solutions for clients. DemandGen is a partner of Oracle (Gold Certified), salesforce.com and Microsoft.
About Eloqua:<br />Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company's headquarters is in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. More information can be found at www.eloqua.com, on the blog It's All About Revenue, by phone at +49 (0) 69 7593 8441, or by mail <link mailto:central-europe@eloqua.com>central-europe@eloqua.com</link>.
Press contact:<br />DemandGen AG<br />Reinhard Janning<br />Raiffeisenallee 5<br />82041 Oberhaching<br /><link mailto:reinhard.janning@demandgen.com>reinhard.janning@demandgen.com</link><br />+49 89-2032104-0<br />www.DemandGen.de ]]></content:encoded>
			
			
			<pubDate>Fri, 23 Dec 2011 08:32:00 +0100</pubDate>
			
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			<title>Live Webcast: Marketing Automation Best Practice - Content Marketing</title>
			<link>http://www.demandgen.de/en/news-events/newsdetail/article/live-webcast-marketing-automation-best-practice-content-marketing/</link>
			<description>Join DemandGen for another exploration of B2B Marketing Automation best  practice. This webcast...</description>
			<content:encoded><![CDATA[Join DemandGen for another exploration of B2B Marketing Automation best  practice. This webcast will be looking at the relationship between Content  Marketing and Marketing Automation. <b><link http://www.brighttalk.com/community/marketing-automation/webcast/43/33431 - external-link-new-window "Opens external link in new window">You can register here</link></b>.
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			<pubDate>Tue, 13 Sep 2011 18:14:00 +0200</pubDate>
			
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			<title>On-Demand WebCast: NetApp Case Study - Lead Nurturing </title>
			<link>http://www.demandgen.de/en/news-events/newsdetail/article/on-demand-webcast-netapp-case-study-lead-nurturing/</link>
			<description>As part of their Marketing Automation roadmap, NetApp has constructed a hierarchical nurturing...</description>
			<content:encoded><![CDATA[As part of their Marketing Automation roadmap, NetApp has constructed a hierarchical nurturing ecosystem for five European countries. Join Erin Rampey, Marketing Automation Manager at NetApp on a live WebCast on Thursday, July 28th as she talks about how NetApp planned and implemented these nurturing programs and the lessons learned along the way. What you will learn:
- How to plan your EMEA nurture strategy <br />- How to implement your nurture system <br />- Results you can expect 
According to Erin, building a nurturing program is like building a puzzle; you need to know what your finished picture will look like, in order to then be able to break it down into individual puzzle pieces. Here are some of the puzzle pieces that played a role in the planning process:
&nbsp;- The set-up and program flow, which will includes the logic of who will flow into which nurture to help meet the interest needs of your prospects
&nbsp;- The content that will drive the nurtures 
- The reporting and measurement that will be instigated The live presentation went down a storm at the Eloqua Experience Conference in London last month, so we decided to share it with a wider audience.
&nbsp;If you can´t make the live webcast, make sure to sign up to get access to the on-demand version. Hope you can tune in! <link http://www.brighttalk.com/r/Ddz http://www.brighttalk.com/r/Ddz external-link-new-window "Opens external link in new window"><b>http://www.brighttalk.com/r/Ddz</b> </link>]]></content:encoded>
			
			
			<pubDate>Mon, 01 Aug 2011 19:21:00 +0200</pubDate>
			
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			<title>Challenges and Opportunities with the new EU privacy regulation – Dennis Dayman and DemandGen Experts weigh in</title>
			<link>http://www.demandgen.de/en/news-events/newsdetail/article/challenges-and-opportunities-with-the-new-eu-privacy-regulation-dennis-dayman-and-demandgen-expe/</link>
			<description>Are you concern with the added amendment to the EU privacy directive? Join an interactive interview...</description>
			<content:encoded><![CDATA[Are you concern with the added amendment to the EU privacy directive? Join an interactive interview with Dennis Dayman, Chief Privacy and Security Officer at Eloqua and Reinhard Janning, CEO Europe at DemandGen as they cover the following questions: 
- How should marketers prepare to comply with these new regulations 
- What tools will marketer need to keep up with these changes 
- How will these regulations impact marketing programs immediately 
Register now for this on-demand webcast. <br /><br /><link http://www.brighttalk.com/channel/5939>http://www.brighttalk.com/channel/5939</link>]]></content:encoded>
			
			
			<pubDate>Mon, 25 Jul 2011 05:53:00 +0200</pubDate>
			
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			<title>DemandGen International Expands to Asia and United Kingdom</title>
			<link>http://www.demandgen.de/en/news-events/newsdetail/article/demandgen-expandiert-nach-asien-und-grossbritannien/</link>
			<description>DemandGen International, Inc., a global team of marketing automation and lead management experts,...</description>
			<content:encoded><![CDATA[DemandGen International, Inc., a global team of marketing automation and lead management experts, today announced the opening of new offices in Singapore and London. The United Kingdom is the biggest market for marketing automation in Europe, and Singapore is a critical hub for international business in Asia. DemandGen Founder and CEO Americas, David Lewis, explained that this important expansion will allow us to extend support for enterprise clients in these key regions. “Globalization of marketing efforts is a growing trend for many of our clients, so our expansion is designed to support their field marketing teams with campaign execution and lead management. The combination of our geocentric orientation and proven best practice knowledge gives our regional teams a unique ability to support our clients’ marketing infrastructures around the world.” Robust economic growth in Asia has rapidly fueled demand for marketing automation services and consulting in that region. “DemandGen International is the only global consulting company that is 100% focused on marketing automation, so our expansion into Asia is a natural evolution,” said Reinhard Janning, CEO of DemandGen Europe. The new Singapore office will act as the DemandGen center of excellence for Asia, providing operational support for DemandGen’s multinational clients with business in the region, as well as aiding the company in tapping into new business across Asia Pacific. According to Janning, the adoption of marketing automation in Europe is also growing rapidly. “We see the UK and Germany as strategic markets. Many North American companies have their EMEA headquarters in London and are looking for support to deploy marketing automation and manage their global campaigns,” he remarked. “Over the last four years, we’ve supported many clients in their marketing automation journey and we feel passionate about the future of marketing automation in Europe. It became clear to us as a team that we needed to expand our presence in Europe to serve our clients better, so I’m personally excited to be part of this expansion.” The DemandGen announcement coincides with the company’s sponsorship of Eloqua Experience Europe 2011 in London. A highlight of this year’s event will be the presentation by NetApp’s Marketing Automation Manager, Erin Rampey.  NetApp, a global client of DemandGen, will show how they have constructed a hierarchical nurturing ecosystem for five European countries, building on the success of the company’s North American lead nurturing programs. By allowing each region to customize the assets and messaging, they've experienced compelling results. The new offices are located at: Kingsgate House 12-50 Kingsgate Road Kingston, Surrey KT2 5AA England, U. K. DemandGen Singapore Pte Ltd 21, Bukit Batok Crescent #07-80 WCEGA Tower Singapore 658065 The company’s corporate headquarters are located in technology’s heartland, the California Bay Area, with the European headquarters in Munich, Germany.  DemandGen currently boasts over 200 customers across 12 countries worldwide, including such well-known names as Apple, American Express, Citrix, Dell, DuPont, FICO, Informatica, Messe München, NetApp, Novell, Nokia, Polycom, Adobe, eBay, Riverbed, Standard and Poors, Siemens, Taleo, VMware, and many others. Key partners include Eloqua, Marketo, Salesforce, Microsoft, and Oracle. In addition to Singapore and London, the company currently maintains offices across the United States and Canada, as well as in Germany, Austria, and France. ]]></content:encoded>
			
			
			<pubDate>Wed, 22 Jun 2011 18:04:00 +0200</pubDate>
			
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			<title>Eloqua Interview: Stuart Wheldon on Global Marketing Operations, Privacy and the Eloqua community in Europe</title>
			<link>http://www.demandgen.de/en/news-events/newsdetail/article/interview-stuart-wheldon-ueber-global-marketing-operations-datenschutz-und-die-eloqua-community-in/</link>
			<description> In this interview we talk to Stuart Wheldon of Eloqua on how global marketing organizations...</description>
			<content:encoded><![CDATA[ In this interview we talk to Stuart Wheldon of Eloqua on how global marketing organizations leverage the power of marketing automation.  Here are some of the topics we discussed during the interview:     
<ul><li>How companies deploy Eloqua across multiple countries.</li><li>What global organizations should consider when implementing Eloqua&nbsp;</li><li>Compliance and deliverability in Europe </li></ul>
<span lang="EN-US">Watch the interview here:</span>
<link http://bit.ly/gh91bg%20 - external-link-new-window "Opens external link in new window">http://bit.ly/gh91bg </link><br /><link http://bit.ly/fUIA0r - external-link-new-window "Opens external link in new window">http://bit.ly/fUIA0r</link><link http://bit.ly/fUIA0r - external-link-new-window "Opens external link in new window"><br /></link>  
]]></content:encoded>
			
			
			<pubDate>Thu, 21 Apr 2011 21:40:00 +0200</pubDate>
			
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			<title>New phone number for office in Munich!</title>
			<link>http://www.demandgen.de/en/news-events/newsdetail/article/neue-telefonummer-fuer-office-muenchen/</link>
			<description>Dear customers, due to technical issues that arose when switching telephone providers, we had to...</description>
			<content:encoded><![CDATA[Dear customers,<br /><br /> due to technical issues that arose when switching telephone providers, we had to change our phone number. Please use the following new number going forward: <b>+49 89 20 32 104-0</b>.<br /><br /> We would like to apologize for any inconvenience caused. Thank you for your understanding. <br /><br />Best regards, <br />The DemandGen Team ]]></content:encoded>
			
			
			<pubDate>Fri, 25 Feb 2011 17:39:00 +0100</pubDate>
			
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			<title>Eloqua Introduces the Grande Guide to Lead Scoring</title>
			<link>http://www.demandgen.de/en/news-events/newsdetail/article/eloqua-introduces-the-grande-guide-to-lead-scoring/</link>
			<description>New  Series Helps Marketers Become Instantly Proficient in Emerging Marketing Trends
Vienna, VA  –...</description>
			<content:encoded><![CDATA[<b>New  Series Helps Marketers Become Instantly Proficient in Emerging Marketing Trends</b>
<i>Vienna, VA  – August 24, 2010</i> - <link http://www.eloqua.com/>Eloqua</link>, the leader in <link http://www.eloqua.com/topics/marketing-automation.html>marketing automation</link> solutions that  dramatically <b>accelerate revenue growth</b>, today published the <link http://www.eloqua.com/grande>Grande Guide  to Lead Scoring</link>, a eight-page resource aimed to help marketers become  proficient in the practice of&nbsp; <link http://www.eloqua.com/topics/lead-scoring.html>lead scoring</link>.&nbsp; This paper is the  first in the multi-part series, dubbed “the Grande Guides.”&nbsp; Each Grande  Guide promises to help readers become an expert on a different marketing topic  – in the time it takes to drink a cup of coffee.<br />   <br />   Today’s  Grande Guide explains what <link http://www.eloqua.com/topics/lead-scoring.html>lead scoring</link> is, how it can be used to  generate revenue, and what the future holds for the practice.&nbsp; It also  includes a comprehensive resources section, which highlights the most  influential blogs, solutions, whitepapers and research in the industry, making  it a must-have reference for any marketing professional. <br />   <br />   “The  resource in shortest supply for marketers is time,” said Brian Kardon, CMO of  Eloqua.&nbsp; “We’ve written a series of practical, informative guides with  that need in mind.&nbsp; Truly, each Grande Guide will help marketers become a  subject matter expert before they’ve finished their 16 ounce coffee.”<br />   <br />   Eloqua’s  director of content, Joe Chernov, added that the Grande Guides represent a  shift in the type of content marketers can expect from Eloqua.&nbsp; “We  recognize that people draw conclusions about the substance of a document based  on the appearance of the layout.&nbsp; To this end, we’ve played quite a bit  with the design element of the Grande Guides.&nbsp; The importance of the  counsel is counterbalanced by the playfulness of the design.&nbsp; It’s a fun  combination.”<br />   <br /> In the  tradition of “fun,” Eloqua is kicking off the series by introducing a fictional  character, <link http://blog.eloqua.com/introducing-juan-eloqua-the-grande-guides>Juan Eloqua</link>, who cheekily shares his  unrivaled expertise in two areas: growing coffee and growing revenue.&nbsp;  Fans can expect Juan to return to introduce several future Grande Guides.&nbsp; 
The Grande Guide to Lead Scoring can be  downloaded from Eloqua’s website or the company’s SlideShare Channel, where all of  its shareable content is accessible.&nbsp; For more information on the series,  visit Eloqua’s “It’s  All About Revenue” blog and join the conversation on Twitter using  #GrandeGuide.]]></content:encoded>
			
			
			<pubDate>Fri, 10 Sep 2010 13:15:00 +0200</pubDate>
			
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			<title>Eloqua Named One of the Fastest-Growing Companies in the US by Inc. Magazine</title>
			<link>http://www.demandgen.de/en/news-events/newsdetail/article/eloqua-named-one-of-the-fastest-growing-companies-in-the-us-by-inc-magazine/</link>
			<description>Only Marketing Automation Vendor to Make the List with  256% Growth Rate
Vienna,  VA – August 26,...</description>
			<content:encoded><![CDATA[<b>Only Marketing Automation Vendor to Make the List with  256% Growth Rate</b>
<b>Vienna,  VA </b>–<b> August 26, 2010</b> – <i>Inc.</i> magazine recently included <link http://www.eloqua.com _blank>Eloqua</link>, the leader in <link http://www.eloqua.com/topics/marketing-automation.html _blank>marketing  automation</link> solutions that dramatically <b>accelerate revenue growth</b>, on its fourth annual <link http://www.inc.com/inc5000/list _blank>Inc. 5000</link>, an  exclusive ranking of the nation's fastest-growing private companies. The list  represents the most comprehensive look at the most important segment of the  economy – America’s independent-minded entrepreneurs. Eloqua made the list for  the second year in a row with a three-year sales growth of 256 percent. 
“The  leaders of the companies on this year’s Inc. 5000 have figured out how to grow  their businesses during the longest recession since the Great Depression,” said  Inc. president Bob LaPointe. “The 2010 Inc. 5000  showcases a particularly hardy group of entrepreneurs.”
As  marketers become accountable for generating revenue in addition to brand  awareness, they are rapidly adopting Eloqua’s proven  solutions. As evidence of this increasing adoption, Eloqua recently surpassed  the <link http://www.eloqua.com/news/press/Eloqua_Crosses_50000_User_Threshold.html _blank>50,000 user mark</link>. The company is also expanding globally to  meet the international demand for marketing automation technology. Eloqua  operates in 38 countries and just named Germany as its <link http://www.eloqua.com/news/press/Eloqua_Expands_to_Germany.html _blank>Central European headquarters</link>. 
“Being  named to Inc.’s list of fastest-growing companies further validates the market  demand for revenue-driving solutions,” said Joe Payne, CEO, Eloqua. “Eloqua is  growing quickly thanks to our singular focus on making our clients successful.” 
The 2010 Inc. 5000, unveiled on Inc.com, serves as a unique illustration of the  profound changes taking place in the U.S. economy. Complete results of the Inc.  5000, including company profiles and an interactive database that can be sorted  by industry, region, and other criteria, can be found on http://www.inc.com/inc5000/list.]]></content:encoded>
			
			
			<pubDate>Tue, 07 Sep 2010 09:24:00 +0200</pubDate>
			
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