San Mateo, Calif., and Munich, Germany February 9, 2010 - Genius.com Incorporated®, the leading on-demand provider of B2B marketing automation, sales lead management, and email marketing solutions for sales and marketing professionals, and DemandGen Europe, (formerly Aservo Interactive), a team of marketing automation experts which provides demand generation services in the European market, today announced a strategic partnership to provide joint lead management services and marketing automation solutions in the  European market.  DemandGen Europe selected Genius.com above several other solution providers, as the ideal choice to meet the needs of their customers who are looking for affordable, easy to use marketing automation solutions.  

“DemandGen, currently boasts over 150 customers across 12 countries worldwide, and provides pre-eminent lead management services and support for Genius.com customers in the EU," said Ali Fenn, Vice President of Sales and Business Development at Genius.com. "This latest partnership reinforces our global commitment to customers who are looking for cost-effective marketing automation solutions and services to enable the best time to value." 

With Genius.com, DemandGen Europe is meeting an underserved market that requires easy-to-use and cost effective lead management services that produce real and measurable results for Sales.  Genius provides on-demand email marketing and marketing automation solutions that let both marketing and sales professionals identify and connect with their best prospects online in real-time, without IT involvement. Using Genius, customers like BT have been able to quickly and easily automate their email marketing efforts resulting in prioritized service to their high value customers. 

In the US, Genius customers have seen quick time to success to:

• Double their pipeline in just one quarter
• Triple their email marketing success rate
• Quadruple their previous sales results with half the staff

“European businesses of all sizes are demanding an affordable, easy-to-use lead management solution and after an exhaustive search of competitive products Genius Enterprise was the clear choice for our customers,” said Reinhard Janning, CEO of DemandGen Europe. “Genius provides an intuitive interface for quick and easy marketing campaign creation along with instant sales alerts that instantly demonstrates marketing’s impact on sales results.”

About DemandGen Europe (Formerly ASERVO Interactive)

DemandGen is a global team of marketing automation and lead management experts, with centers of excellence across North America and Europe. Best known for its award-winning lead scoring and nurturing methodologies, DemandGen has helped hundreds of clients establish best practices, implement effective lead management programs, and produce measurable results.

DemandGen Europe also partners with Eloqua, Oracle, Sharedvue and other vendors in order to provide a best-of-breed suite of tools for every requirement around marketing automation and lead management.

For more information, visit www.demandgen.de .

About Genius.com^®

Genius.com is the leading provider of sales lead management and demand generation solutions that enable both marketing and sales users to quickly identify and connect with their best prospects, without IT. Genius.com is a Sales 2.0 leader with over 500 corporate customers who use Genius solutions to automate email marketing and lead nurturing campaigns that deliver the most qualified leads directly to their frontline sales reps, so they can immediately follow-up on their best opportunities. Genius.com is a privately held company funded by Accel Partners, Deep Fork Capital, Emergence Capital, Mohr Davidow Ventures and Walden International, with headquarters in San Mateo, CA. For more information, visit www.genius.com or email info(at)Genius.com.

For more information, please contact:

Catherine Koo
LEWIS PR
Tel: +1 415 992-4400
genius(at)lewispr.com

Parker Trewin
Genius.com
Tel: +1 650 931.1375
ptrewin(at)genius.com

Reinhard Janning
DemandGen Europe
Tel: +49 89 143 673 21
reinhard.janning(at)demandgen.com

“We chose to work with DemandGen for our European expansion because their technical knowledge and expertise are ahead of the rest of the market,” said Reid Overcash, SharedVue CEO. “As one of the few European providers of marketing automation services and demand generation tools, they have the skill needed to expand our Facilit8 client support program to provide locally-based assistance for clients in Europe.”

DemandGen will serve as the European support center for SharedVue, helping existing clients and their partners to make the best use of SharedVue’s technology. DemandGen will also promote the technology and sell it in the European market.

“The partnership with SharedVue is very important to us because it gives us the opportunity to meet the channel marketing needs of our existing clients and to promote SharedVue’s marketing technology and lead generation tools in the European market,” said Reinhard Janning, CEO of DemandGen Europe. “I’m not aware of any other company in Europe that is providing a similar level of services and functionalities as SharedVue does today.”

SharedVue is a marketing technology company that provides cloud marketing and lead generation tools that help companies maximize sales through channel partners and direct sales. SharedVue clients include: Cisco, HP, Salesforce.com and VMware. Cloud marketing enables channel partners to become better marketers of enterprise companies’ products by using Web content syndication and automated marketing campaigns. It combines traditional marketing techniques with the technology of software-as-a-service. SharedVue combines marketing and technology expertise to develop cutting-edge Web marketing products that enhance companies' relationships with their customers and generate leads.

According to DemandGen Founder and CEO David Lewis, this global expansion and merger poises the combined company to capitalize on tremendous opportunities in the worldwide marketplace.  “Our centers of excellence in Europe and North America enable us to better service our customers’ marketing teams in each region,” said Lewis.  “Marketing strategy and best practices vary greatly from country to country, and the merger lets our customers leverage the vast expertise our combined teams can provide.” 

The merger is effective immediately, and the combined company will be called DemandGen International. The company’s North American headquarters will continue to be in technology’s heartland, the California’s Bay Area, with ASERVO International’s Munich offices becoming the headquarters of DemandGen Europe.  Lewis will continue in his role as CEO Americas. The company has established presence in Singapore, and is planning continued expansion in Asia as well.

"I am excited about all the opportunities the merger provides to our customers and partners,” said Reinhard Janning, former CEO of ASERVO Interactive, whose new role will be CEO of DemandGen Europe.  “The marketing automation market is exploding globally and the combined strengths of the two companies will help further our market leadership worldwide.''

The rapid rise of marketing automation as a critical marketing tool has underlined the need for a global marketing automation consulting firm. DemandGen International is the only consulting company worldwide that is 100% focused on marketing automation―a fact that is not lost on its key partners.

“We are excited for our enterprise customers who will benefit greatly by having a large, international, experienced partner,” said Rob Brewster, S.V.P. of Business Development for Eloqua, the cutting edge Toronto-based marketing company that provides the leading integrated demand generation platform.  “DemandGen and ASERVO have been two of our best partners in their respective regions, so the merger will help all of us accelerate our growth worldwide,” Brewster added.

DemandGen currently boasts over 150 customers across 12 countries worldwide, including such well-known names as Apple, American Express, Citrix, DuPont, FICO, Informatica, Messe München, NetApp, Novell, Nokia, Polycom, Riverbed, Standard and Poors, Siemens, Taleo, VMware, and many others. Key partners include Eloqua, Marketo, Microsoft, Salesforce, and Oracle. The company currently maintains offices across the United States and Canada, as well as in Germany, Austria, France, Singapore, and the United Kingdom.

Make campaigns shareable. Prospects can share marketing content and promotions with members of their social networks while marketers can embed third-party content, such as blog posts, directly into their email pushes and landing pages.

Track inbound traffic from social media sites/blogs. Capturing prospects’ relevant social media activities gives sales personnel immediate and unequaled insight into the interests and preferences of their potential customers.

Measure social media impact. Marketers can track which blogs and social networks are driving the most traffic to their Web site to better inform future media-buying decisions.

“Our new social media tools put our clients – the best marketers in the world – in the center of the conversation,” concluded Kardon.

More information

http://gosocial.eloqua.com

Highlights:

• Advanced Email Marketing Case Studies
• Network with 125+ European Email Marketers
• Monday and Tuesday, March 8-9 2010, Munich, Germany

More Information http://www.sherpastore.com/EmailMarketingGermany2010.html

http://email10germany.aservo.com/

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