Eloqua Marketing Automation Platform

Eloqua is a platform of professional tools for the integration of online and offline marketing. Eloqua automates marketing processes which enable the attainment and qualification of leads.

For businesses with explanation- needy products that communicate with and provide information to prospective customers over the internet, Eloqua offers the following:

The framework for web tracking, Email Marketing und CRM (Campaigns and Programs)
Profiling of website visitors based on their behavior [Behavioral Marketing)
Integration of a lead management process (in connection with inside sales and telemarketing)

In addition, DemandGen Europe, a certified Eloqua Partner, provides through its team of trained professionals implementation and consulting services pertaining to the topics Marketing Automation and Lead Management.

Web Tracking

Analyze your leads' website visits and create behavior-based target groups.

Campaign Management and Workflows

Compile all of your assets into a single campaign and tie this in to intelligent workflows.

Email Campaigns

You can plan and execute multi-level Email Campaigns for target groups, from which you can get detailed information about response rates and user profiles.

Hypersites and Landing Pages

Product-related, personalized Hypersites and Landing Pages can be created and integrated into a Search Engine Marketing system.

Linking with CRM Systems

Eloqua allows itself to be integrated easily and problem-free with prominent CRM Systems such as salesforce.com, Siebel On Demand, Microsoft Dynamics, etc. and synchronizes online activities with master data. In this way, sales can automatically receive timely and valuable Information for customer service.

System Requirements

Eloqua Conversion Suite was developed as a SaaS-Model ("Software as a Service"). The system can be quickly implemented, extended problem-free, and keeps the expenditure of the internal IT-department to a minimum.

License Models

DemandGen Europe is the only Eloqua Re-selling Partner in Central Europe. We offer our clients entrance to the Eloqua System in one of three different ways:

Eloqua Pilot
Eloqua Subscription
Eloqua Agency

In every case, clients receive with DemandGen Europe a German-speaking contract partner and a contract written in German and based on German laws.