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Marketing Automation

Marketing Automation

The term "marketing automation" refers to a combination of integrated marketing processes, flexible software platform and modern marketing approaches.

The essential elements of a marketing automation solution are

  • Web Tracking
  • Communication channel (email, fax, print, RSS, Twitter, etc.)
  • Workflow Management
  • CRM Integration

Marketing Automation minimizes the manual effort in creating, managing and evaluating multi-level marketing campaigns and enables the automated implementation of complex workflows - for a longer period.

In combination with Lead Management Marketing Automation makes a direct contribution to business success

DemandGen Europe brings a co-ordinated offer to its clients with Marketing advice, software, services, project management and training on: