What We Do: Services
With hundreds of clients both large and small, DemandGen understands the needs of marketing teams across the globe. If you're new to marketing automation, we'll help you select the right marketing automation system. If you're looking to get more out of your marketing automation investment, we've got the technical and strategic expertise to put you on the right path. Either way, we'll be your greatest champion and your most reliable guide for your marketing automation journey.
Lead Management
Incorporating multi-dimensional lead scoring, lead nurturing, sophisticated workflow, and a strong focus on Sales and Marketing alignment, DemandGen’s streamlined process for lead management benefits our clients with a step-by-step, actionable plan from planning phase to launch. This award-winning approach has had a tremendous impact in driving revenue for our clients.
Data Management
Successful marketing automation depends on good data. DemandGen’s expert professional services in data cleansing and standardization, data segmentation, and data appending ensure that your data is accurate and consistent, duplications are eliminated, and the vital information you need is available.
Campaign Management
Some of the top businesses in the world depend on DemandGen to handle campaign management. Whether it’s a special short-term need for a product introduction or event, or ongoing strategy, planning, and day-to-day operations, DemandGen provides dedicated to execute your marketing automation campaigns.
Marketing Automation
System Deployments
DemandGen is a leader in marketing automation deployment, and has deployed systems at every level worldwide. Deployment services include best practice consulting, process definition, lead taxonomy, data and utilization governance, template development, configuration and integration, testing, launch, training curriculum, and system updates.
Reporting & measurement
To make the most of your investment in marketing automation, you need metrics. DemandGen designs detailed reporting systems that are mapped to the needs of your business, such as:
- CMO dashboards, marketing contribution to revenue
- Lead source tracking and channel effectiveness
- Closed-loop campaign reporting
- Email and campaign reporting
- Website analytics
Services workshops
Workshops & Training
Onsite and interactive online workshops, seminars, and training are key to DemandGen’s approach to winning with marketing automation. From custom technical training for your administrators and users to educational webinars on aspects of marketing effectiveness, you’ll gain the knowledge to optimize your use of marketing automation.
- Best practice consulting
- Business process reviews
- Marketing automation skills development
- System training
What We Do: Services
"I really enjoy working with the team at DemandGen. Since they came on board, our lives became much easier. "
Jay Gandhi
Eloqua System Manager Riverbed Technology
Riverbed
"DemandGen's approach to lead management is fantastic. Their lead scoring models enable us to properly identify and rank our qualified leads."
Greg Forrest
Marketing Operations Manager
Concur
DemandGen is a global extension of our team, helping us to build and maintain our marketing center of excellence.
Kristen Kaefer
Director, Marketing Automation and Web Development
NetApp
