Marketing Automation

Take your life back - Automate

The term "marketing automation" refers to a combination of integrated marketing processes, flexible software platform and marketing processes. The essential elements of a marketing automation solution are:

• Web Tracking
• Multi-Channel Communications (email, fax, print, RSS, Twitter, etc.)
• Targeting and Segmentation
• Workflow Management
• CRM Integration
• Measurement

Marketing Automation minimizes the manual effort of creating, managing, and evaluating multi-level marketing campaigns and enables the implementation of complex workflows. Marketers that have implemented Marketing Automation can optimize their programs and measure the business impact of their marketing efforts. DemandGen Europe is focused on supporting marketers execute on the promise of marketing automation by working together with the client to understand their business objectives, and challenges.